Pricing 101

Posted by Philip Huthwaite on August 24, 2022
Philip Huthwaite
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The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!


Available on all major podcast platforms including:

🎧 Apple -

🎧 Anchor -


TRY BLACKCURVE FOR FREE *no credit card required*


About BlackCurve

BlackCurve helps eCommerce businesses understand their competitors and use pricing to improve their digital marketing performance.

Topics: Competitor Pricing, Ecommerce, Podcast, marketing

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