Can AI be used in pricing?

Posted by Philip Huthwaite on November 24, 2020
Philip Huthwaite
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In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

Listen to the full episode on your favourite podcast platform:


This week, Philip picked a car (well a tractor to be precise!), and Rob, brought a favourite childhood book to introduce today's podcast title.

Screenshot 2020-11-17 at 14.49.36

Check out the full clip here:


More Clips

What actually is Artificial Intelligence?


Does a rules-based system count as Artificial Intelligence? Do you agree or disagree with us?!


Does Artificial Intelligence (AI) need to incorporate the ability for the machine to learn, in order to be AI?

Topics: Ecommerce, Podcast, Artificial Intelligence, AI in Pricing, AI

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