The Ultimate Shopify Pricing App

Posted by Philip Huthwaite on January 25, 2023
Philip Huthwaite
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Episode 40 of the eCommerce Matter's Podcast is now available, entitled 'The Ultimate Shopify Pricing App'. On this episode, Philip Huthwaite, BlackCurve CEO, and Rob Horton, BlackCurve Chief Product Officer, introduce The BlackCurve Shopify Pricing App: Where to find it, how to install it, and what are the key differentiators that make it the ultimate pricing application for Shopify users.

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Field notes for implementation

How to get the app

  • Either head over to the Shopify App Store at, and search for 'blackcurve', 'competitor pricing', or a related term. You will see us listed as 'BlackCurve Price Intelligence'. Alternatively, head directly to our landing page on the Shopify App store here.
  • If you are a Shopify user already, simply click 'Add App' on the BlackCurve Shopify App Listing. 




What is the Shopify setup experience?

Get set up with a BlackCurve trial in as little as 4 clicks:

  • Click 'Add App' on the BlackCurve Shopify App Listing.
  • You will then be taken to a 'Create a new account' page. Your Shopify name and email address will be automatically populated (you can change the details here if you wish), and you will be asked to enter a password to access BlackCurve in the future. Click 'Next Step'.
  • We will then automatically generate a 'Workspace Name' and 'Company Name' using your Shopify credentials. Again you can change the details if you wish. The Workspace Name will be the web link used to access BlackCurve in the future e.g. ''. Click 'Create Account'.
  • This will start a 14-day trial, for 'Tracker'. You can upgrade your trial to test out any edition once your setup is complete.
  • In less than 24 hours, we will provide you automatically with competitor pricing insights. You will receive an email notification when your dashboard and reports are available.

What is the BlackCurve trial experience like?

Trial users have complete uninterrupted access to BlackCurve Tracker with no restrictions on functionality or limits on insights. You even have the option to try out in full our Challenger and Commander Editions.

Tracker: Enables tracking of competitor pricing from Google Shopping. 

Challenger: Enables competitor-based dynamic pricing to optimise gross margin and improve your cost-per-acquisition (CPA) on your digital channels.

Commander: Enables more advanced dynamic pricing rules (supply, demand, marketing-based pricing rules) for further incremental gross margin improvements. 

For an overview of the BlackCurve Price Intelligence platform on Shopify, we have created this video here:


How much does BlackCurve cost?

For the latest pricing and even a pricing calculator, check out: There are no setup fees. At the end of your free trial, simply head to your 'Account' page, and click 'Purchase' on your desired BlackCurve Edition. Payment will be taken through your existing Shopify Account and associated payment card or bank details. BlackCurve will appear as an item on your Shopify Invoice.

What makes BlackCurve the ultimate pricing application?

BlackCurve differentiates itself from the competition on the following criteria:

  • We provide a fully automated competitor product-matching functionality. If you have thousands, and even hundreds of SKUs, we will take the strain and our sophisticated matching algorithms will provide you with product matches in less than 24 hours.
  • Our speed of deployment is second to none. Get setup in 4 clicks, and be dynamically pricing on the same day, using competitor insights.
  • We are the only provider that can support you through your entire pricing journey. Whether you are looking for competitor pricing insights only, basic automated pricing, or some of the most advanced automated pricing functionality on the market (supply, demand, digital performance-based pricing rules), we have you covered. You can even set up completely custom rules, using all of your custom and standard Shopify data sets. Grow with us.

What are you waiting for? Add the App today.

BlackCurve Shopify Competitor Pricing App

Topics: shopify, app

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