E020 Ecommerce Matters - Competitor Pricing on Shopify

Posted by Emmanuel Aremu on November 2, 2020

 

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks.

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E019 Ecommerce Matters - Building Merchants: How to Price When You Don’t Have Competitor Data

Posted by Emmanuel Aremu on October 20, 2020

In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and plus much much more.

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Webinar - How To Create Winning Pricing Strategies For This Holiday Season

Posted by Emmanuel Aremu on October 14, 2020

 

With this year's holiday season set to be busy and more competitive than ever, you would not to leave anything to chance.

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E018 Ecommerce Matters - Pricing Teardown: Appliance Sector

Posted by Emmanuel Aremu on September 29, 2020

 

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

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E017 Ecommerce Matters - How Retailers Should Approach Pricing This Holiday Season

Posted by Emmanuel Aremu on September 21, 2020

 

Ecommerce Matters - Full - How Retailers Should Approach Pricing This Holiday Season 1

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Plus the topics are being covered in our latest webinar with Cloud.IQ - register now to save your seat!

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E016 Ecommerce Matters - Are You Accidentally Price Fixing?

Posted by Emmanuel Aremu on September 14, 2020
Ecommerce Matters - Full - are you accidently price fixing?

In this episode, Philip and Rob take a look at how eCommerce companies inadvertently fix their prices. Plus the team examines the causes of price fixing and how you can avoid them.

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E015 Ecommerce Matters - Buy Buy Never Knowingly Undersold

Posted by Emmanuel Aremu on September 7, 2020

 

Ecommerce Matters - Full - Buy Buy Never Knowingly Undersold

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices.

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E014 Ecommerce Matters - How to Tell if Your Pricing Decisions are Working

Posted by Emmanuel Aremu on September 2, 2020

 

Ecommerce Matters - Full - How to tell is your pricing decisions are working

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail.

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E013 Ecommerce Matters - How to Use Competitor Pricing To Be The Best BigCommerce Store

Posted by Emmanuel Aremu on August 24, 2020
Ecommerce Matters - Full - How to Use Competitor Pricing To Be The Best BigCommerce Store

For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session.

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E012 Ecommerce Matters - Pricing: The Neglected Child of PPC

Posted by Emmanuel Aremu on August 17, 2020

 

Ecommerce Matters - Full - Pricing the neglected child of PPC

 

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.

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