A Round-up of the most popular posts from 2015

By Philip Huthwaite / December 23, 2015
2015 saw us move from being a casual poster, to a business who posts dedicated pricing content up to three times a week. Moira McCormick has done much of the hard work on this front over the last 12 months, and we thank all ...
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Topics: Pricing Success, Blog

How to talk about pricing without scaring people

By Moira McCormick / December 18, 2015
Pricing can be a scary topic. You’d probably much rather talk about your products or services, or how you can be of assistance to your customers. You've attracted a potential client, you don't want to put them off before ...
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Topics: Price Manager, Price Communication

What is Surge Pricing - and is it appropriate for my business?

By Moira McCormick / December 16, 2015
What is Surge Pricing? "Surge pricing" occurs when a company raises the price of its product or service if there is an increase in demand - and lowers prices when demand is weak. This article looks at two case studies with a ...
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Where should the pricing function reside in your business?

By Moira McCormick / December 15, 2015
Introduction Pricing can be approached at three levels - at the industry, market, and transaction level....
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Topics: Price Manager, Business, Department

A critical part of pricing many managers forget

By Moira McCormick / December 10, 2015
Pricing is one of the four major elements of the marketing mix. Your pricing strategy naturally involves evaluating the price you will charge for your product or service, and how this price fits in with your overall ...
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Topics: Price Manager

6 small hacks to increase your prices

By Moira McCormick / December 8, 2015
  There are lots of reasons to review and increase your prices at regular intervals - it's a normal part of business. Effective and fair pricing helps grow customer loyalty and relationships. Fact! Steep pricing hacks are ...
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Topics: Tips, Pricing Strategy, Pricing

22 Pricing Questions that will uncover any prospect's budget

By Moira McCormick / December 4, 2015
  You'd like to ask your customer straight out - how much money have you got to spend? It's not perhaps the most tactful or advisable question and the answer is one that the customer would be pretty foolish to reveal. They ...
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Topics: Budget, Pricing, Sales

How to Minimise Pricing Errors

By Moira McCormick / December 2, 2015
In a perfect world, a good product and accurate pricing should equal accumulation of profit. ...
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To cross-sell, or to up-sell, that is the question

By Moira McCormick / December 2, 2015
If you are keen to generate more profit, then perhaps it's time to try up-selling or cross-selling. They are often confused but there are subtle differences between the two....
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Topics: CPQ, Configure Price Quote, Up-Selling

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