How to combat the pressures of competitive pricing

By Moira McCormick / March 31, 2016
In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to ...
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Topics: B2B, Price War, B2C, Competition, Discounting

What is Strategic Pricing - and why is it important?

By Moira McCormick / March 29, 2016
Introduction Pricing is the single greatest lever you have to improve profitability, and your profits will increase further when you price strategically. Strategic pricing is about proactively creating the conditions under ...
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The State of British Manufacturing

By Moira McCormick / March 25, 2016
Bet you thought that manufacturing in the UK was in the doldrums, at least in comparison with our glorious past? Well, think again. Nobody is denying that there have been some very tough times and the current situation with ...
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Topics: Manufacturing

Are You a High Performing CEO?

By Moira McCormick / March 22, 2016
What does a CEO do? In an earlier article we looked at what makes a high performing Pricing Manager. Now it's the turn of the CEO. Every type of business you can think of will have a Chief Executive Officer or Managing ...
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Topics: Business, Leadership, CEO

Industry Overview: Aerospace

By Moira McCormick / March 18, 2016
Aerospace manufacturing is a high-technology industry that produces "aircraft, guided missiles, space vehicles, aircraft engines, propulsion units, and related parts". Most of the industry is geared toward governmental work....
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Topics: Airline, Industry, Aerospace

Global Pricing Issues and How to Solve Them

By Moira McCormick / March 15, 2016
It is technology that allows businesses to be global operators, and even the smallest business can now have clients in every time zone. Different countries and different cultures may have different preferences, however and ...
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What the Textbooks Don't Teach You About Price Management

By Moira McCormick / March 15, 2016
Students of economics are taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue. This is true in theory - and actually irrelevant in practice....
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Topics: Price Management, Price Optimisation

Why Women Pay More than Men For Products

By Moira McCormick / March 9, 2016
We know the expression that men are from Mars, women from Venus – well it seems that where women and shopping are concerned, the prices are more expensive whatever planet they are shopping on!!...
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Topics: Pricing, Gender

8 Effective Pricing Strategies for Manufacturers

By Moira McCormick / March 9, 2016
Manufacturers face their own unique pricing challenges: ever-changing products and the challenge of accurately estimating a fair market price/value for those products....
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Topics: Pricing Strategy, B2B, Manufacturing

The Power of Subscription Pricing

By Moira McCormick / March 9, 2016
A subscription-based pricing model is a payment structure that allows a customer or organization to purchase or subscribe to a service for a specific period of time for a set price. Subscribers typically commit to the ...
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Topics: Pricing Strategy, Subscription

Pricing Changes: The good, the bad, the ugly

By Moira McCormick / March 9, 2016
Pricing matters - it's one of the classic “4 Ps” of marketing (product, price, place, promotion). It will be a key element of every B2C and B2B strategic plans. A case in point would be Bryant Homes Pricing Strategy. They ...
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Topics: Pricing Success, Price War

Common B2B Quoting Challenges and How to Solve Them

By Moira McCormick / March 9, 2016
Quoting in B2B can be complex - there are many challenges to navigate before the deal is finally sealed – and the nature of B2B does create some special difficulties when it comes to quoting. Lets look at some of the ...
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Topics: CPQ, Configure Price Quote, Quote Management, B2B

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