10 Tips for Hitting the Pricing Nail on the Head

By Moira McCormick / May 26, 2016
In a time when consumers are resetting their priorities, values and behaviours and raw material/cost prices have fluctuated wildly, it is more important than ever to constantly review your pricing and the results of any ...
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Topics: Pricing Strategy

10 Steps to Selling Value

By Philip Huthwaite / May 24, 2016
Selling on value, not price, involves a fine balance of confidence, personal rapport, and doing your homework. It's undoubtedly become more difficult as technology gives consumers greater access to price information and ...
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Topics: Pricing Strategy, Sales, Value

How to Use Decoy Pricing to Increase Revenues

By Philip Huthwaite / May 19, 2016
What is Decoy Pricing? Welcome to decoy pricing, a tactic that boosts sales of high profit items by creating another version of the product solely to make the pricier versions seem economical by comparison. Decoy pricing ...
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Topics: Pricing Strategy, Decoy

The 3 types of buyers - and how to deal with them

By Moira McCormick / May 16, 2016
Introduction It's pretty obvious that the great British public spend their money in different ways - some people will throw their money around without a care and others save their money like Scrooge. The majority of us come ...
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Topics: Sales, Persona, Customers

The Anatomy of a Successful Pricing Analyst

By Philip Huthwaite / May 12, 2016
The Bare Bones A pricing analyst is a business professional who specializes in the study of pricing, with the aim of determining the best prices for their business. Many companies employ full-time pricing analysts, and it is ...
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Topics: Pricing Manager, Pricing Analyst

How to Solve Your Pricing Pressures

By Moira McCormick / May 10, 2016
Introduction In free markets, competition is the norm not the exception, and that competition will limit your latitude for pricing. When competitors lower prices or new competition enters at a lower price, your gut reaction ...
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Topics: Pricing Manager, Pricing Strategy

6 Ridiculously Simple Ways to Price Effectively

By Moira McCormick / May 4, 2016
Should Your Pricing Strategy be Simple or Complex? There is undoubtedly a desire from both Sales and Marketing professionals and consumers for a simple, easily understood pricing strategy....
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Topics: Pricing Strategy, Pricing

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