Pricing Strategies for Tour Operators and Online Travel Agents

Posted by Moira McCormick on June 27, 2018

Price setting for tour operators requires a strong mix of marketing strategy and financial analysis.  The people, accommodation and components that make up the experience/holiday you provide can be incredibly diverse and pricing strategies often evolve as a tour operator develops its brand and market share. 

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Topics: Tour Operators, Online Travel Agents, Travel

Announcing the BlackCurve Pricing Health Assessment

Posted by Emmanuel Aremu on June 20, 2018

Today we are announcing the BlackCurve Pricing Health Assessment giving you the opportunity to achieve dramatic savings and fuel revenue growth for your company.

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Topics: Pricing Health Assessment

How to Build A World Beating Pricing Team

Posted by Emmanuel Aremu on June 13, 2018

You can't expect your pricing operation to manage itself. You need a well-equipped team to deliver results.

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Topics: Team Building

Losing Customers to Your Competitors? Here’s How to Win Them Back and Keep Them Happy

Posted by Moira McCormick on June 6, 2018

Companies with high churn typically spend vast amounts on marketing to try to replace their defectors. However, as it’s more cost-effective to win back lost customers than to garner new ones perhaps they should be using strategies aimed at getting “lost” customers to return.  A study completed by Marketing Metrics says you normally have a 20 to 40% chance of winning back an ex-customer – so, how’s it done?

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Topics: Customers

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