You can't expect your pricing operation to manage itself. You need a well-equipped team to deliver results.
When it comes to pricing, the most successful companies we see have more than one person responsible for pricing activities.
Putting together a team filled with pricing experts is achievable when you start to think about:
- Crafting a team that has the right mix of experts and those with new and exciting pricing ideas.
- Give your pricing team the right tools for the job.
- Encourage pricing curiosity by getting your team to share their insights internally and externally at pricing community events.
Yes, team building is challenging but the business benefits of building a great pricing team are immense.
Ultimately, pricing leadership has to come from the top.
Business leaders need to embed a culture of pricing excellence which creates an environment for pricing teams to excel.
In this video, Philip Huthwaite, Founder and CEO of BlackCurve, takes a look at how you can build and nurture a pricing team filled with high-achievers.