Chandan Dhiman's Marketing Internship Log: Week Four

By Chandan Dhiman / July 28, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

8 Tips for Highly Effective Pricing

By Moira McCormick / July 27, 2017
You may have very good intentions to improve your margins through better pricing but just how do you go about implementing the changes necessary? Believe me, it doesn't just happen by chance - or, indeed, overnight.  ...
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Topics: Price Leadership, Effective Pricing

Dynamic Pricing Can Save Your Ecommerce Company

By Moira McCormick / July 25, 2017
  Want to change your prices in real time to adjust to market conditions?  Want to keep up with your competitors at all times?  Well, dynamic pricing might be the answer. Dynamic pricing, also referred to as surge pricing, ...
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Topics: Ecommerce Company

Chandan Dhiman's Marketing Internship Log: Week Three

By Chandan Dhiman / July 21, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

Value Based Pricing for Ecommerce Companies

By Moira McCormick / July 20, 2017
There are several ways to arrive at pricing for your online business, but many pricing strategies leave money on the table and can even damage your customer’s view of your brand; this is the case whether your prices are too ...
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Topics: Value-based Pricing, Ecommerce

Pricing Tech: Purchasing vs. Producing

By Chandan Dhiman / July 18, 2017
Once your organisation has identified the need to acquire pricing technology as a business solution, the debate which often follows is whether to produce this internally, or purchase the technology from a specialist supplier ...
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Topics: Pricing Tech

Chandan Dhiman's Marketing Internship Log: Week Two

By Chandan Dhiman / July 14, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

The Power of Psychological Pricing

By Moira McCormick / July 13, 2017
We are all in business to solve problems, add value and make a profit and one of the most important tasks involves pricing your product or service. What's a relatively easy way to effectively price your product or service to ...
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Topics: Psychological Pricing

8 Discounting Strategies for Ecommerce Companies

By Moira McCormick / July 11, 2017
It might appear at first glance that offering discounts are not the surest way to make your ecommerce business more profitable. Indeed, if you approach discounting without a clearly defined plan, or the tools to evaluate ...
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Topics: Discounting Strategies

Chandan Dhiman's Marketing Internship Log: Week One

By Chandan Dhiman / July 7, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

Hello from PriceCon

By Philip Huthwaite / July 6, 2017
On 29th June 2017 I headed to Bonn, in Germany, for the inaugural PriceCon. The 1-day event was targeted at startups, business founders, and individuals interested in the field of pricing....
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Topics: PriceCon

Amazon Acquires Whole Foods: How it will Impact UK Retailers

By Moira McCormick / July 6, 2017
Amazon has made a swoop on the grocery market and is set to buy Whole Foods for $13.7bn (£10.7bn). The US-based organic foods specialist currently has nine UK stores, of which 7 are in London and the other two are located in ...
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Topics: Ecommerce, Online Retail, UK Retailers

5 Psychological Pricing Tips To Increase Your Ecommerce Sales

By Moira McCormick / July 4, 2017
"Pricing strategy always has been more of a poker game than a science."  William T. Moran Whether you're selling a product or service, at some point you will have to put a price on what you're selling. It isn't always easy ...
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Topics: ecommerce sales

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