Chandan Dhiman's Marketing Internship Log: Week Four

Posted by Chandan Dhiman on July 28, 2017

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

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Topics: BlackCurve, Team, Internship

8 Tips for Highly Effective Pricing

Posted by Moira McCormick on July 27, 2017

You may have very good intentions to improve your margins through better pricing but just how do you go about implementing the changes necessary? Believe me, it doesn't just happen by chance - or, indeed, overnight.  Effective pricing comes from both a disciplined and strategic approach and it's one that can be learned (you'll be pleased to hear).

You could become much more effective in your pricing by following the 8 tips given below.

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Topics: Price Leadership, Effective Pricing

Dynamic Pricing Can Save Your Ecommerce Company

Posted by Moira McCormick on July 25, 2017

 

Want to change your prices in real time to adjust to market conditions?  Want to keep up with your competitors at all times?  Well, dynamic pricing might be the answer.

Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy  in which businesses set flexible prices for products or services based on current market demands. 

Ecommerce companies are able to change prices based on algorithms that take into account competitor pricing, supply and demand and other external factors in the market.

 

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Topics: Ecommerce Company

Chandan Dhiman's Marketing Internship Log: Week Three

Posted by Chandan Dhiman on July 21, 2017

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

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Topics: BlackCurve, Team, Internship

Value Based Pricing for Ecommerce Companies

Posted by Moira McCormick on July 20, 2017

There are several ways to arrive at pricing for your online business, but many pricing strategies leave money on the table and can even damage your customer’s view of your brand; this is the case whether your prices are too high or too low.  

Finding the right formula for retail markup is one of the most important decisions you will have to make and is vital to the success of your ecommerce business.

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Topics: Value-based Pricing, Ecommerce

Pricing Tech: Purchasing vs. Producing

Posted by Chandan Dhiman on July 18, 2017

Once your organisation has identified the need to acquire pricing technology as a business solution, the debate which often follows is whether to produce this internally, or purchase the technology from a specialist supplier – both of which have pros and cons.

Whilst this is a difficult decision to make, it should be one which is dependent on a few considerations, primarily the organisation’s budget, timeline and the team’s existing skillset.

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Topics: Pricing Tech

Chandan Dhiman's Marketing Internship Log: Week Two

Posted by Chandan Dhiman on July 14, 2017

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

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Topics: BlackCurve, Team, Internship

The Power of Psychological Pricing

Posted by Moira McCormick on July 13, 2017

We are all in business to solve problems, add value and make a profit and one of the most important tasks involves pricing your product or service. What's a relatively easy way to effectively price your product or service to increase sales and make more money with little or no effort?

The answer is to use psychological pricing.  Psychological pricing is a pricing/marketing strategy based on the theory that certain prices have a bigger psychological impact on consumers than others.

Below are five psychological pricing strategies you could adopt.

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Topics: Psychological Pricing

8 Discounting Strategies for Ecommerce Companies

Posted by Moira McCormick on July 11, 2017

It might appear at first glance that offering discounts are not the surest way to make your ecommerce business more profitable. Indeed, if you approach discounting without a clearly defined plan, or the tools to evaluate whether it’s working and the wider impact on your business, you might just regret ever attempting a discounting strategy!

However, if used in an appropriate and intelligent way, discounts can be a powerful addition to your ecommerce armoury.

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Topics: Discounting Strategies

Chandan Dhiman's Marketing Internship Log: Week One

Posted by Chandan Dhiman on July 7, 2017

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

Blackcurve's Marketing Intern, Chandan Dhiman will be uploading a weekly log detailing the projects she completes over the course of two months.

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Topics: BlackCurve, Team, Internship

Hello from PriceCon

Posted by Philip Huthwaite on July 6, 2017

On 29th June 2017 I headed to Bonn, in Germany, for the inaugural PriceCon. The 1-day event was targeted at startups, business founders, and individuals interested in the field of pricing.

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Topics: PriceCon

Amazon Acquires Whole Foods: How it will Impact UK Retailers

Posted by Moira McCormick on July 6, 2017

Amazon has made a swoop on the grocery market and is set to buy Whole Foods for $13.7bn (£10.7bn). The US-based organic foods specialist currently has nine UK stores, of which 7 are in London and the other two are located in Cheltenham and Glasgow. Although the deal is still subject to shareholder and regulatory approval, it is expected to be completed towards the end of this year.

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Topics: Ecommerce, Online Retail, UK Retailers

5 Psychological Pricing Tips To Increase Your Ecommerce Sales

Posted by Moira McCormick on July 4, 2017

"Pricing strategy always has been more of a poker game than a science."  William T. Moran

Whether you're selling a product or service, at some point you will have to put a price on what you're selling. It isn't always easy or obvious to price something and it's where a lot of ecommerce business owners simply stick a pin on a number and hope for the best.  

However, there really needs to be a little more thought involved in the process because in the world of ecommerce sales, appreciating how to strategically price products and run successful promotions is a major key to success. For more on the best tips in ecommerce, check out this guide to IRCE 2018.

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Topics: ecommerce sales

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