Lara McLeod's Marketing Internship Log: Week Eight

Posted by Lara McLeod on August 30, 2018

Week 8, and my penultimate week at BlackCurve, has been just as busy as the rest. 

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Topics: Internship

People of Pricing, Dinaz Zaq

Posted by Lara McLeod on August 29, 2018

Dinaz Zaq is a Revenue Management and Pricing Strategy Consultant within travel and hospitality. She has worked within pricing for many years, and garnered a wealth of talents and knowledge. Dinaz's other passion is music, in particular she has a love for Blues, Rock and Country. 

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Topics: PeopleofPricing, Pricing Blogs

Drowning in Pricing Data? Dynamic Pricing Could be Your Solution

Posted by Moira McCormick on August 28, 2018

In his article "How to Implement Dynamic Pricing without Sacrificing Margins or Customers”, Arie Shpanya confirms what we probably already knew, that Amazon is still the reigning champion of dynamic pricing. 

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Topics: Dynamic Pricing Software, Pricing Techniques

Lara McLeod's Marketing Internship Log: Week Seven

Posted by Lara McLeod on August 23, 2018

Once again, this week has been a busy week at my internship at BlackCurve. After my supervisor being away, I spent some time showing and explaining the different things I had been working on while he was away.

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Topics: Internship, marketing

People of Pricing, Imran Maqbool

Posted by Lara McLeod on August 22, 2018

Imran Maqbool, currently Pricing Manager at VWR, has many years of experience within the pricing sector. Despite hating maths during his school years, describing anything to do with numbers as "mind-numbingly boring", Imran has been excited by pricing, and now successfully helps companies grow their profits.

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Topics: PeopleofPricing, Pricing Blog

Please Stop Confusing People With Your Pricing

Posted by Lara McLeod on August 21, 2018

 

Confusing prices and pricing strategies could be puzzling your customers - and impacting your profits negatively. 

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Topics: Dynamic Pricing, Customers

Strategy + Psychology = Perfect Pricing

Posted by Lara McLeod on August 20, 2018

Dynamic pricing strategy is incredibly important when it comes to pricing your products. It allows real time pricing, whilst factoring in a wide range of different elements that could impact the price of your product.  

However, while pricing software becomes increasingly sophisticated and advanced, there are still certain pricing tricks that speak to our inherent value-minded brains.   

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Topics: Dynamic Pricing Software, Subscription Pricing, Optimise Prices

Lara McLeod's Marketing Internship Log: Week Six

Posted by Lara McLeod on August 16, 2018

This week, I have been balancing the PR based tasks I have been set, as well as working on reaching out to more people regarding People of Pricing.

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Topics: BlackCurve, Internship

People of Pricing, Nikos Panagiotakos

Posted by Lara McLeod on August 15, 2018

Nikos Panagiotakos, Senior Pricing Analyst for Fintech company, WorldRemit, has a true passion for pricing. This has translated in his success and the expertise he has picked up during his time working within the sector. Nikos also has a love for travelling and history, using his weekends to see new places and experience new cultures, and discover more about their history. 

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Topics: PeopleofPricing, Pricing Blog

The Future of Travel Pricing

Posted by Moira McCormick on August 14, 2018

Airlines want to be seen to be offering their customers the best value, whilst at the same time doing their utmost to ensure they maximise revenue.

Known as airline revenue management, airlines are refining the art of being able to adjust fares dynamically in real time while using increasingly sharpened software that considers the performances of its routes and services around the world.

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Topics: Strategic Pricing, Travel, Airline

Lara McLeod's Marketing Internship Log: Week Five

Posted by Lara McLeod on August 9, 2018

During Week 5, I have moved my attention slightly from People of Pricing, and am now concentrating on more PR focused tasks regarding BlackCurve.

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Topics: BlackCurve, Internship, Team

People of Pricing, Rehan Mogul

Posted by Lara McLeod on August 8, 2018
Rehan Mogul, father of two and a self-confessed adventurous chef, has a decade of pricing experience. He currently works as the Pricing Manager for Wolseley, using his expertise to watch over their pricing strategies. Outside of work and his family duties, Rehan loves to stay active, playing football and cricket. 
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Topics: PeopleofPricing, Pricing Blog, Pricing Professionals

Lara McLeod's Internship Log: Week Four

Posted by Lara McLeod on August 2, 2018

Week Four has been a positive, and challenging, week. My main focus this week has been People of Pricing

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Topics: Internship, Team, PeopleofPricing

How To Be Savvy and In Control When Raising Prices

Posted by Moira McCormick on August 1, 2018

Price is dependent on the state of the market, what the competition is up to - and how good your product or service is. It’s always difficult deciding how much to charge, especially if you are looking to increase prices.  

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Topics: Dynamic Pricing Software, Rising Prices

People of Pricing, Millie Allen

Posted by Lara McLeod on August 1, 2018

 

Millie Allen, Pricing Director at Nupharm, took an unconventional route to pricing. She tried a range of creative pursuits, training as a Make Up Artist, learning the guitar, and even trying her hand at stand-up comedy. However, Millie's pricing credentials are no joke- read on to find out more about Millie's experiences and thoughts on pricing! 

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Topics: PeopleofPricing, Pricing Blogs

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