Rob Horton

Rob Horton
Chief Product Officer at BlackCurve
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Recent Posts

Pricing In a Supply Driven Economy

Posted by Rob Horton on May 19, 2020

 

It shouldn’t be a surprise that ecommerce has changed dramatically in the last few months. Lockdown has significantly altered consumer behaviour as we’ve been forced to adjust our lives.

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Topics: Pricing, Supply Driven Economy, Supply

How to Do Competitor Analysis in a Competitive Market

Posted by Rob Horton on March 16, 2020

how to do a competitor analysis in a competitive market? 

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Topics: Competition, Competitor Price Tracking

The Perils of Competitor Price Tracking

Posted by Rob Horton on July 18, 2018

 

At BlackCurve, we define competitor tracking as any strategy that involves monitoring competitor data and adjusting your own prices accordingly. This is often as simple as finding the lowest competing product and undercutting the price .

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Topics: Competitor Price Tracking

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