BlackCurve has partnered BMi Research that will combine best practice in pricing management with price trend expertise to offer a holistic pricing solution to the South Africa market.
BMi Research is a full-service research house specialising in qualitative and quantitative research solutions. With multi-sector experience, the BMi intrinsically understands industrial and manufacturing research, wholesale to retail intelligence and customer insights.
With more than 40 year experience, BMi Research brings a customised approach to research, insights and market intelligence which delivers results for customers across a number of industries.
“Never before have businesses faced more challenging times from a selling price accuracy perspective,” says Gareth Pearson, CEO at BMi Research. “Cash-strapped, price sensitive customers have more pricing and promotional data at their disposal than ever before enabling them to make real-time purchasing decisions. This leaves online retailers, traditional retailers and brands in a challenging position regarding how they present consistently optimum price offerings.”
The ability to have accurate competitive pricing data at hand is one challenge, while having a single price management platform through which to effectively execute the company price strategy is quite another, he adds.
“Automating price processes offers the added advantage of saving time by freeing staff from spending their valuable hours doing manual pricing each week,” said Philip Huthwaite, Founder and CEO of BlackCurve, "We look forward to bringing its price management optimisation technology to the South African market, and we are delighted to have BMi Research exclusively represent it. There is no doubt that smarter pricing will help drive the revenue and profitability of their customers.”