What Pricing Books Should I Be Reading?

By Moira McCormick on January 31, 2018

What Pricing Books Should I Be Reading

For the pricing professional, an excellent New Year resolution would be to read more about the topic to see what more you can learn from fellow professionals and business leaders. I realise your time is very precious and I'm not suggesting you read all of these books cover to cover (although some are pretty short!). 

Perhaps dip into a chapter when you have a spare twenty minutes or so – you might just find out something new, innovative and worthwhile about pricing!

 

Get Them Buying: The Secrets to Not Competing on Price by James T Squire

Get Them Buying

 

This book gives you sequential methods to follow, as well as ideas, guides, quizzes and forms that will help you, step by step, to identify your differences and who is interested in buying those differences - as well as how to find those potential customers.

It’s a simple, enjoyable read and written in a relaxed manner with plenty of humour.

 

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller

The Strategy and Tactics of Pricing.png

This is an oldie but goodie academic tome. The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably.

Rather than calculating prices to cover costs or achieve sales goals, readers will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

This edition features a discussion on using concepts from behavioural economics as well as a more streamlined structure to the topics. 

 

Pricing Strategies for Retailers

 

Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon

Confessions of the Pricing Man.png

Here's one we recommended previously but it's so good we're suggesting it again!

Hermann Simon is one of the world’s foremost experts on pricing strategy and in this book he shows how this mysterious process works and how to maximise value through pricing for both company and customer.

We are all constantly making decisions about whether something is worth our money or our time, or trying to convince others to part with their money for our products.  Price is the place where value and money meet - it's the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.

This book is both engaging and practical.  Your views on pricing will never be the same again.

 

Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam and Georg Tacke

Monetizing Innovation

Companies obsess over being creative and innovative and spend significant time and money in designing and building products, yet struggle to monetise them: 72% of innovations fail to meet their financial targets or fail entirely.

Many companies have come to accept that a high failure rate, and the billions of pounds lost annually, is just the cost of doing business. The book argues that this doesn't have to be the case.

Monetizing Innovation presents a practical approach that can be adopted by any company in any industry. 

 

Get the Price Right: Deploy Powerful Pricing Strategies On Your Shelves And Grow Profitability by Sahaj Kothari

 Get The Price Right.png

We are in a new retail era that is increasingly being shaped by technological advances, globalisation and a volatile economic environment. 

With increasing price wars, shoppers have become savvier, while retailers and manufacturers are scrambling to innovate and battling just to stay in the game. 

Price is currently the most talked about topic in the retail industry and, in this book, Sahaj Kothari provides a pragmatic Strategic Pricing Execution (SPE) framework for successfully developing and implementing simple yet effective pricing strategies for any products.

Price is one of the most important factors affecting the growth and profitability of every organisation, yet the majority of retailers rely on just a few traditional techniques.

 

Happy Reading!

 

The Ultimate Guide to Retail Pricing

 

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