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Subscription pricing is a business model where a customer must pay a subscription to have access to a product or service. The strategy was initially developed by magazines and newspapers, but the number of companies and websites using this model for their products and services is increasing exponentially. 

I had to do a double take when I was reminded that we recently hit our second birthday.

It only felt like yesterday that myself and Charles bought the domain name blackcurve.com and logged onto Companies House late on Easter Sunday in 2016.  This was after weeks of trying to come up with a sensible name that also had the .com domain available (they’re now few and far between!) .

Quite often in our conversations with companies who are looking to improve their pricing operation, we hear this statement.

As BlackCurve continues to scale, we are committed to hiring exceptional people to come along with our mission - helping companies use pricing to grow their profits. Today we're welcoming Rob Horton as our new team member.

We've all become used to the idea of the price of an airline seat varying according to the season, day of the week and time of day.  This is dynamic pricing in action.  The “new kid on the block” however is the setting of the price of an airline ticket according to the attributes of the customer i.e. personalised pricing.