Lara McLeod's Marketing Internship Log: Week Two

By Lara McLeod / July 19, 2018
Week Two  After my first week of settling in and getting comfortable with BlackCurve’s marketing strategies and tools, Week Two has seen me taking more control of the various social media sites, as well putting a plan ...
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Topics: BlackCurve, Team, Internship

The Perils of Competitor Price Tracking

By Rob Horton / July 18, 2018
  At BlackCurve, we define competitor tracking as any strategy that involves monitoring competitor data and adjusting your own prices accordingly. This is often as simple as finding the lowest competing product and ...
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Topics: Competitor Price Tracking

Lara McLeod's Marketing Internship Log: Week One

By Lara McLeod / July 12, 2018
Here are a few words from our Emmanuel Aremu, Growth Director at BlackCurve: "As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise ...
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Topics: BlackCurve, Internship

Heads Up, Dynamic Pricing Software is Changing Ecommerce

By Emmanuel Aremu / July 5, 2018
  Change in the ecommerce sector has arrived - and it’s dynamic pricing software!...
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Topics: Dynamic Pricing, Dynamic Pricing Software

How to Turn Customers into Brand Ambassadors with These Easy Pricing Changes

By Moira McCormick / July 4, 2018
According to Chris Lema in his article How to Announce Pricing Changes (Without Ruining Everything), it's not the price change itself that you should be worried about but how you present it to your customers....
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Topics: Customers, Brand Ambassadors

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