My third week has flown by! I have been kept busy with the development of People of Pricing, and also with research on future blogs that could be posted.
Today, we are launching People of Pricing, a new project which takes an in-depth look at the people within the pricing sector.
Nigel Bourke, Director of Strategic Pricing at Hogg Robinson Travel, began his pricing career in the military within the MoD. Nigel's fast paced pricing mind is coupled with his pursuits beyond the office, with him being a lover of motorcycle riding and a loyal visitor to the Holte End to support his cherished Aston Villa.
After my first week of settling in and getting comfortable with BlackCurve’s marketing strategies and tools, Week Two has seen me taking more control of the various social media sites, as well putting a plan together to launch a new project on BlackCurve’s website.
At BlackCurve, we define competitor tracking as any strategy that involves monitoring competitor data and adjusting your own prices accordingly. This is often as simple as finding the lowest competing product and undercutting the price
Topics: Competitor Price Tracking
Here are a few words from our Emmanuel Aremu, Growth Director at BlackCurve:
"As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. After such a successful internship last year, we have decided to continue this programme for a second time.
According to Chris Lema in his article How to Announce Pricing Changes (Without Ruining Everything), it's not the price change itself that you should be worried about but how you present it to your customers.