Blog

Introduction

Hello, all you profit wizards out there! It’s a big data world, and only those with access to the right information can make the best pricing decisions.

Introduction

Discounting has long been a topic of debate among businesses. While it may seem like an attractive strategy to drive sales and increase profits, discounting should be approached with caution. In this blog post, we will delve into the intricacies of discounting, exploring when it can be beneficial and the potential drawbacks it carries. By understanding the nuances of discounting, you can make informed decisions for your business.

Introduction

You've made the decision to grow your business, but how can pricing help you achieve that growth?

Pricing plays a crucial role in various business objectives such as increasing market share, boosting revenues, or achieving greater profitability. In this blog post, we will explore different pricing methods available for your eCommerce business, providing detailed analysis of each method along with their pros and cons.

What is Price Discrimination?

Introduction

Nobody needs to remind you that making an impact in the fast-growing eCommerce space is challenging. Not only are you constantly adapting to consumer sentiment changes, but you must also be aware of market trends and competitors’ pricing strategies.

What is a Price Test?

Do any of the following questions ring alarm bells in your head?:

The Fundamentals of an eCommerce Pricing Strategy

Pricing can make or break your business but it's surely the easiest way in which you can manipulate and control demand for the products or services that you sell.

Knowing how much your products are worth, and how much potential customers are willing to pay, is key to developing your successful eCommerce business.

What is a Pricing Engine

Pricing decisions impact heavily on every part of your business – FACT!

A price engine, also known as a pricing solution, or price management and optimisation software, enables you to implement your pricing decisions automatically, based on pre-defined or learned logic. The result will be higher sales and improved profitability.

A GTIN is a Global Trade Item Number. It is unique to every product and is an internationally recognised product identifier.