Chandan Dhiman's Marketing Internship Log: Week Seven

By Chandan Dhiman on August 18, 2017

Marketing Internship Blog Week Seven.jpg

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

Blackcurve's Marketing Intern, Chandan Dhiman will be uploading a weekly log detailing the projects she completes over the course of two months.

Week Seven:

"With the launch of our partnership programme nearing, I have spent this week editing its release. This has included designing the webpages as well as writing the copy. This has been something I have worked on since the beginning of my internship, so it’s great to see how far it’s come along, and I very much look forward to seeing its release.

During this summer period, BlackCurve’s main focus has been making its product more user friendly by easing the onboarding process. I suggested that it’s crucial that the company formulates a way of receiving feedback from new users so that BlackCurve can continue to improve its customer success rate. We agreed to put in a place a short survey for customers to fill out after their free trial, and the results should indicate areas where the product may need improving.

When I started this role, one of the first things I struggled with was following conversations on pricing since it can get very technical and complex. For many ecommerce retailers who may be new to pricing, this language can be very intimidating. Since the company distributes a BlackCurve dictionary to new employees, I suggested that we should also give customers access to this resource. Now, when users sign up to our free trial, they will be prompted to take a look at our pricing dictionary, where terminology is simplified for our users.

Alongside this, after watching a product demo during a team meeting, I realised that I had many technical questions pop up – and there is no doubt that customers would probably feel the same. After talking to our Sales Team, I gathered a list of frequently asked questions regarding the technical aspects of the software. I created a webpage that links from our academy hub, so whilst users learn about the product, they may have their concerns addressed through an FAQ page. Not only will this improve the customer’s user experience, but it also helps out our sales team just that little bit.

I was surprised to see that the Marketing Team has already begun its content plan for 2018, and I’ve worked on building it this week. My internship has shown me how fundamental forward planning is, and I have been able to see the benefits of this as BlackCurve’s schedule is pretty meticulous. Hopefully I’ll be encouraged to take this approach into my final year of university!

Finally, I was given full creative control of improving our webinar landing page. After playing around with the designs, I’m pretty happy with the improvements, and I hope the rate at which users visit these pages improve.

I have also carried out research on ecommerce trends - be sure to look out for a post on this soon!"

Related Links:

Marketing Internship Log: Week One

Marketing Internship Log: Week Two

Marketing Internship Log: Week Three

Marketing Internship Log: Week Four

Marketing Internship Log: Week Five

Marketing Internship Log: Week Six

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