Predictive analytics have been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs. However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now available that can be used by ecommerce companies across a number of platforms.
Why eCommerce Companies Should Use Predictive Analytics
Topics: Predictive Analytics, eCommerce Companies
We're all hoping that the days of a recession are way behind us now but it certainly does no harm to be prepared in case the economy becomes rather less stable, particularly, for example, during this Brexit negotiating period – and beyond.
Topics: Pricing Strategies, Recession
Pricing Strategies are necessary as most of us make purchasing decisions based on price so of course setting the right price takes on enormous importance when you are starting up your eCommerce company.
Topics: Ecommerce Pricing Strategies
Airline Pricing is Confusing
If you spend any time researching on the internet for a flight you'll soon find that the price can be high one week, low the next - and the really confusing thing is that long-haul flights can often be cheaper than short haul destinations.
Topics: Airline, Pricing Strategies
Do your sales people frequently offer discounts before they should? Has it become almost an addiction in order to get a sale? This is indeed very bad news for your profitability and future prospects.
Topics: Discounting
Alongside the race to implement
Topics: Voice Assistants
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.
Blackcurve's Marketing Intern, Chandan Dhiman will be uploading a weekly log detailing the projects she completes over the course of two months.
Topics: BlackCurve, Team, Internship