Why eCommerce Companies Should Use Predictive Analytics

Posted by Moira McCormick on September 27, 2017

Predictive analytics have been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs.  However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now available that can be used by ecommerce companies across a number of platforms. 

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Topics: Predictive Analytics, eCommerce Companies

Pricing Strategies That Are Recession Proof

Posted by Moira McCormick on September 25, 2017

We're all hoping that the days of a recession are way behind us now but it certainly does no harm to be prepared in case the economy becomes rather less stable, particularly, for example, during this Brexit negotiating period – and beyond.

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Topics: Pricing Strategies, Recession

5 Competitive eCommerce Pricing Strategies

Posted by Moira McCormick on September 21, 2017

Pricing Strategies are necessary as most of us make purchasing decisions based on price so of course setting the right price takes on enormous importance when you are starting up your eCommerce company.

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Topics: Ecommerce Pricing Strategies

Behind the Scenes of Airline Pricing Strategies

Posted by Moira McCormick on September 19, 2017

Airline Pricing is Confusing

If you spend any time researching on the internet for a flight you'll soon find that the price can be high one week, low the next - and the really confusing thing is that long-haul flights can often be cheaper than short haul destinations.

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Topics: Airline, Pricing Strategies

Are You Addicted to Discounting?

Posted by Moira McCormick on September 12, 2017

Do your sales people frequently offer discounts before they should?  Has it become almost an addiction in order to get a sale? This is indeed very bad news for your profitability and future prospects.

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Topics: Discounting

Are Voice Assistants The Future of Pricing?

Posted by Chandan Dhiman on September 7, 2017

Alongside the race to implement textual based chatbots, moves are also being made towards achieving natural language processing technology (NLP) which is software that can interpret human speech and respond in everyday language.

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Topics: Voice Assistants

Chandan Dhiman's Marketing Internship Log: Week Nine

Posted by Chandan Dhiman on September 1, 2017

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

Blackcurve's Marketing Intern, Chandan Dhiman will be uploading a weekly log detailing the projects she completes over the course of two months.

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Topics: BlackCurve, Team, Internship

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