Why eCommerce Companies Should Use Predictive Analytics

Posted by Moira McCormick on September 27, 2017

Predictive analytics have been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs.  However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now available that can be used by ecommerce companies across a number of platforms. 

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Topics: Predictive Analytics, eCommerce Companies

Pricing Strategies That Are Recession Proof

Posted by Moira McCormick on September 25, 2017

We're all hoping that the days of a recession are way behind us now but it certainly does no harm to be prepared in case the economy becomes rather less stable, particularly, for example, during this Brexit negotiating period – and beyond.

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Topics: Pricing Strategies, Recession

5 Competitive eCommerce Pricing Strategies to Help You Grow Your Company

Posted by Moira McCormick on September 21, 2017

Most of us make purchasing decisions based on price so of course setting the right price takes on enormous importance when you are starting up your eCommerce company.

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Topics: Ecommerce Pricing Strategies

Behind the Scenes of Airline Pricing Strategies

Posted by Moira McCormick on September 19, 2017

Are you confused by airline pricing?  You are not alone! 

If you spend any time researching on the internet for a flight you'll soon find that the price can be high one week, low the next - and the really confusing thing is that long-haul flights can often be cheaper than short haul destinations.

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Topics: Airline, Pricing Strategies

How to Develop an Ecommerce Pricing Strategy

Posted by Moira McCormick on September 14, 2017

Pricing can make or break your business but it's surely the easiest way in which you can manipulate and control demand for the products or services that you sell.

Knowing how much your products are worth, and how much potential customers are willing to pay, is key to developing your successful eCommerce business.

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Topics: Ecommerce Pricing Strategies

Are You Addicted to Discounting?

Posted by Moira McCormick on September 12, 2017

Do your sales people frequently offer discounts before they should?  Has it become almost an addiction in order to get a sale? This is indeed very bad news for your profitability and future prospects.

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Topics: Discounting

Are Voice Assistants The Future of Pricing?

Posted by Chandan Dhiman on September 7, 2017

Alongside the race to implement textual based chatbots, moves are also being made towards achieving natural language processing technology (NLP) which is software that can interpret human speech and respond in everyday language.

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Topics: Voice Assistants

Ecommerce: How to Price Your Products

Posted by Moira McCormick on September 5, 2017

No surprises here! Your end  goal is to make money with your ecommerce store!  Well, that's all fine and dandy but it's not always easy to decide how to price your ecommerce products in a way that will maximise your profits whilst being fair to your customers. 

Product pricing for your ecommerce store can be the most powerful tool in your toolkit when it comes to improving your bottom line but a fine balance is always required - and determined by the products you’re trying to sell.

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Topics: Ecommerce

Chandan Dhiman's Marketing Internship Log: Week Nine

Posted by Chandan Dhiman on September 1, 2017

As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to its very first intern.

Blackcurve's Marketing Intern, Chandan Dhiman will be uploading a weekly log detailing the projects she completes over the course of two months.

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Topics: BlackCurve, Team, Internship

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