Why Competitor Pricing Doesn't Have to be a Race to The Bottom

Posted by Rob Horton on July 28, 2020

How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.

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Topics: Competitor Pricing, Ecommerce Pricing

E009 Ecommerce Matters - How to Tell if Your Pricing Strategy is Working

Posted by Emmanuel Aremu on July 27, 2020
Ecommerce Matters - Full - How to tell if your pricing strategy is working

 

What are the benchmarks of a good pricing strategy, how to align your strategy with business objectives, and steps you can take to adapt your pricing strategy to market changes.

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Topics: Podcast

E008 Ecommerce Matters - How eCommerce Companies & Retailers Can Avoid Heavy Discounting

Posted by Emmanuel Aremu on July 20, 2020
Ecommerce Matters - Full - How to avoid heavy discounting (from thge archives)-1

This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. 

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Topics: Podcast

Pricing is King! Here Are 5 Elements to Make Yours Great Today

Posted by Moira McCormick on July 14, 2020

 

Pricing is king because nothing else will define your business and products more – or, have such a vital impact on the success of your business. Your prices influence how many customers actually make a purchase, how your products are perceived, the types of customers you attract and the amount you collect in sales revenue.

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Topics: Pricing, Value-based Pricing

E007 Ecommerce Matters - How to Price Like Amazon

Posted by Emmanuel Aremu on July 13, 2020
Ecommerce Matters - Full - How to Price Like Amazon

 

This episode covers how Amazon approaches pricing, what tips you can implement for your eCommerce business and why making data-driven pricing decisions is key to winning your market. 

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Topics: Podcast

Is The Shift in Consumer Spending Here to Stay?

Posted by Moira McCormick on July 8, 2020

 

Now that the non-essential high street shops have finally been opened, will we be making a beeline for the tills loaded down with purchases?

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Topics: consumers, spending

E006 Ecommerce Matters - Profit Killing Competitor Pricing Mistakes and How to Avoid Them

Posted by Emmanuel Aremu on July 6, 2020
Ecommerce Matters - Full - Profit Killing Competitor Pricing Mistakes

This episode covers what is competitor pricing, where retailers and commerce companies have got it wrong, price wars and what you can do to avoid competitor pricing mistakes. 

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Topics: Podcast

BlackCurve is on BigCommerce

Posted by Moira McCormick on July 1, 2020
Edited -BigCommerce Starter Launch Promo Video 2

 

As an ecommerce leader, you need to understand your market in order to grow.

Running your BigCommerce store leaves you with little time. Between product management, optimising your online store, and supporting your customers, you must not neglect your pricing.

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Topics: BigCommerce

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