How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.
Pricing is king because nothing else will define your business and products more – or, have such a vital impact on the success of your business. Your prices influence how many customers actually make a purchase, how your products are perceived, the types of customers you attract and the amount you collect in sales revenue.
Now that the non-essential high street shops have finally been opened, will we be making a beeline for the tills loaded down with purchases?
As an ecommerce leader, you need to understand your market in order to grow.
Running your BigCommerce store leaves you with little time. Between product management, optimising your online store, and supporting your customers, you must not neglect your pricing.