Blog

How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.

What are the benchmarks of a good pricing strategy, how to align your strategy with business objectives, and steps you can take to adapt your pricing strategy to market changes.

This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. 

Pricing is king because nothing else will define your business and products more – or, have such a vital impact on the success of your business. Your prices influence how many customers actually make a purchase, how your products are perceived, the types of customers you attract and the amount you collect in sales revenue.

This episode covers how Amazon approaches pricing, what tips you can implement for your eCommerce business and why making data-driven pricing decisions is key to winning your market. 

Now that the non-essential high street shops have finally been opened, will we be making a beeline for the tills loaded down with purchases?

This episode covers what is competitor pricing, where retailers and commerce companies have got it wrong, price wars and what you can do to avoid competitor pricing mistakes. 

As an ecommerce leader, you need to understand your market in order to grow.

Running your BigCommerce store leaves you with little time. Between product management, optimising your online store, and supporting your customers, you must not neglect your pricing.