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• The London-based SaaS pricing optimisation platform helps retailers make smarter pricing decisions

• BlackCurve will use the investment to accelerate its commercial development, doubling its team, and strengthening its product offering

• Nauta Capital, a pan-European VC focused on capital-efficient software companies, leads the round.

According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon.  Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams).  Perhaps you could experiment with some of Amazon’s most successful strategies?