E023 Ecommerce Matters - Can AI be used in pricing?

Posted by Philip Huthwaite on November 24, 2020

 

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

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Topics: Ecommerce, Podcast, Artificial Intelligence, AI in Pricing, AI

E022 Ecommerce Matters - How to Cut Your Google Ad Spend by a Third or More

Posted by Philip Huthwaite on November 18, 2020

 

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

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Topics: Ecommerce, Podcast, Ad Spend, Google Shopping, Google Ads

E021 Ecommerce Matters - Christmas Lockdown: Get Your Pricing Sorted!

Posted by Emmanuel Aremu on November 12, 2020

In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times.

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Topics: Podcast, Lockdown

E020 Ecommerce Matters - Competitor Pricing on Shopify

Posted by Emmanuel Aremu on November 2, 2020

 

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks.

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Topics: Podcast

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