How to Raise Your Prices Without Losing Your Customers

Posted by Moira McCormick on May 20, 2020


We are going through tough economic times.  You may believe that the easiest strategy to get customers flocking back would be to lower your prices.  Alternatively, you could consider raising your prices to bring in some much-needed revenue.  If you take the latter path there’s bound to be trepidation that this could be the final nail in your retail coffin, that your customers will abandon you for those other retailers offering cheaper products.

Read More

Topics: Customers, raise prices

Pricing In a Supply Driven Economy

Posted by Rob Horton on May 19, 2020


It shouldn’t be a surprise that ecommerce has changed dramatically in the last few months. Lockdown has significantly altered consumer behaviour as we’ve been forced to adjust our lives.

Read More

Topics: Pricing, Supply Driven Economy, Supply

Why I Started BlackCurve

Posted by Philip Huthwaite on May 18, 2020
burn-BlackCurve Founding Story


Ever wanted to know the back story to BlackCurve, and why it was founded?

Read More

Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing

How to Use Competitor Pricing Data More Effectively

Posted by Emmanuel Aremu on May 15, 2020


How to use competitor pricing data more effectively


In this short video, BlackCurve's Founder and CEO, Philip Huthwaite, gives viewers an insight into how BlackCurve makes competitor pricing decisions. 

Read More

People in Retail - Charlie Duffay

Posted by Emmanuel Aremu on May 13, 2020

Charlie Duffay, Senior Merchandiser at PVH


Charlie Duffay is the Senior Merchandiser at PVH, one of the most admired fashion and lifestyle companies in the world. Their brand portfolio includes the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.

Outside of work, Charlie is a real socialite and artist, enjoying the restaurant scene of London, and life drawing classes.

Read More

Topics: Retail, Ecommerce, Pricing Blogs, people in retail

People in Retail - Vinh Ton

Posted by Emmanuel Aremu on May 6, 2020

Vinh Ton, Area Manager & Senior Business Analyst at Estée Lauder


Vinh Ton is mathematically minded, having studied the subject right through to University Level. 

For the last seven years, he has worked at Estée Lauder Inc., the destination for high-performance Skincare, Makeup, and more, across various roles.

Outside of work, music is a large part of his life. Vinh sings, plays the guitar, piano, and drums, and even produces his own music.

Read More

Topics: Retail, Ecommerce, Pricing Blogs, people in retail

    Most Popular


    See all