Pricing Experiments for Ecommerce Companies

By Moira McCormick / August 31, 2017
The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up?  ...
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Topics: Pricing, Ecommerce, Ecommerce Company

BlackCurve Partnership Programmes

By Chandan Dhiman / August 30, 2017
At BlackCurve, we aim to introduce as many companies as possible to the best pricing software so that they can optimise their prices and grow their profits....
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Topics: BlackCurve, Partnerships

Ecommerce Trends to Watch Out For

By Chandan Dhiman / August 29, 2017
In 2015, ecommerce in the United Kingdom was worth a whopping £133 billion, with economists predicting an increase of 11%. The rate of growth surpassed this prediction, as 2016 saw an increase in ecommerce of 16% across the ...
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Topics: Ecommerce

Chandan Dhiman's Marketing Internship Log: Week Eight

By Chandan Dhiman / August 25, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

The Beginners Guide to Implementing Strategic Pricing

By Moira McCormick / August 24, 2017
Strategic pricing sets a product's price based on the product's value in the eyes of your customers (or potential customers) rather than on the more usual cost of production plus a markup....
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Topics: Pricing Strategy, Pricing Strategies, Strategic Pricing

Ecommerce Pricing Strategies That Boost Sales

By Moira McCormick / August 22, 2017
Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.   - Phillip Kotler Product pricing can be your most powerful tool with which to boost sales. Fact! However, do you ...
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Topics: Ecommerce Pricing Strategies

BlackCurve Release Notes - 'The Shard'

By Philip Huthwaite / August 21, 2017
At BlackCurve, we aim to give you the best pricing software to help you grow your company. 'The Shard' release includes:...
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Topics: Product Update

Chandan Dhiman's Marketing Internship Log: Week Seven

By Chandan Dhiman / August 18, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

Competitive Pricing Strategies for Retailers

By Moira McCormick / August 17, 2017
Just how do consumers choose one retailer over another if the prices for the same goods are similar - or even exactly the same? Being the cheapest doesn't always win the sale and chances are that those consumers will be ...
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Topics: competitive pricing strategies for retailers

Ecommerce: How to Effectively Price your Products

By Moira McCormick / August 15, 2017
The ecommerce world can be tough so getting your pricing strategy right will be one of your most important tasks. Get it right and potential customers will be all too happy to open their wallets and buy. Get it wrong and it ...
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Topics: Ecommerce

Chandan Dhiman's Marketing Internship Log: Week Six

By Chandan Dhiman / August 11, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

Chatbot Integration: To Pricing and Beyond

By Chandan Dhiman / August 10, 2017
There has been a recent trend in which companies are increasingly taking advantage of the developments made in technology and software. In particular, ‘chatbots’ have been implemented by many industries to automate business ...
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Topics: Chatbot

Pricing Strategies that Spark Customer Loyalty

By Moira McCormick / August 8, 2017
Loyalty is an old-fashioned word traditionally used to describe fidelity and enthusiastic devotion to a cause or an individual.  In a business context it describes a customer’s willingness to continue buying from a firm over ...
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Topics: Pricing Strategies

Chandan Dhiman's Marketing Internship Log: Week Five

By Chandan Dhiman / August 4, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
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Topics: BlackCurve, Team, Internship

Why Pricing Objectives are Fundamental to Business Success

By Moira McCormick / August 3, 2017
Pricing objectives are the goals that guide your business in setting the cost of a product or service to your existing or potential consumers. A pricing objective underpins the pricing process for a product and it should ...
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Topics: Pricing Objectives

Is Low Pricing Losing You Money?

By Moira McCormick / August 1, 2017
When you first launched your business you were probably nervous about price setting and didn't want to scare potential customers away by pricing too highly.  It was probably easier (and you felt safer) to price low – your ...
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Topics: Pricing

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