How to Use Pricing to Improve Customer Retention

By Moira McCormick / October 31, 2017
Setting your prices right and retaining customers can be hard.  However, get your pricing strategy right and you’ll be able to see both improved customer retention and increased revenue....
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Topics: Retention, Customer

4 Pricing Ideas to Kickstart Your Sales

By Moira McCormick / October 24, 2017
Sales are fundamental to a company's success. Unfortunately, many companies do not consider the possibility of using pricing to accelerate their sales and win more customers. Below are a few pricing ideas you can use to ...
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Topics: Sales

How to Build a Pricing Team of The Future

By Moira McCormick / October 19, 2017
More and more companies are building pricing teams. These pricing teams effectively act as internal pricing consultants and are the "go-to" guys on how to apply pricing concepts - they understand both the pricing systems ...
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Topics: Pricing Team

Aldi: The Discount Success Story

By Moira McCormick / October 17, 2017
It's the supermarket success story of the year – sales at German discounter Aldi have risen above £8bn in the past year, which is up by around 13% on last year's figures.  It's definitely not the same joyful tale for Tesco, ...
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Topics: Discounting, Discount

How Upstart Companies can Use Pricing to Beat the Competition

By Moira McCormick / October 12, 2017
According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!...
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Topics: Pricing, Competition

Customer Spotlight - Electrical World

By Emmanuel Aremu / October 11, 2017
Electrical World, a Northern Ireland based company started from humble beginnings and has quickly risen to be a leading independent electrical appliance retailer of CCTV, heaters, fans, lighting, lamps and wiring accessories....
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Topics: Customers

The Rise of Shrinkflation

By Moira McCormick / October 10, 2017
It's an unwelcome fact that the value of the pound has slumped since the Brexit referendum. The pound has seen a decline of almost 9% against the euro since April this year and 12 % since the Brexit vote....
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Topics: Shrinkflation, Inflation

How Price Testing Helps Ecommerce Companies to Make Smarter Decisions

By Moira McCormick / October 5, 2017
  It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think ...
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Topics: Ecommerce, Price Testing

6 Pricing Psychological Triggers That Win Sales

By Moira McCormick / October 3, 2017
The price of your product represents the size of a risk someone is going to take by buying....
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Topics: Sales, Psychological Pricing

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