How to Build a Pricing Team of The Future

By Moira McCormick / October 19, 2017
More and more companies are building pricing teams. These pricing teams effectively act as internal pricing consultants and are the "go-to" guys on how to apply pricing concepts - they understand both the pricing systems ...
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Topics: Pricing Team

Aldi: The Discount Success Story

By Moira McCormick / October 17, 2017
It's the supermarket success story of the year – sales at German discounter Aldi have risen above £8bn in the past year, which is up by around 13% on last year's figures.  It's definitely not the same joyful tale for Tesco, ...
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Topics: Discounting, Discount

How Upstart Companies can Use Pricing to Beat the Competition

By Moira McCormick / October 12, 2017
According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!...
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Topics: Pricing, Competition

Customer Spotlight - Electrical World

By Emmanuel Aremu / October 11, 2017
  Electrical World, a Northern Ireland based company started from humble beginnings and has quickly risen to be a leading independent electrical appliance retailer of CCTV, heaters, fans, lighting, lamps and wiring ...
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Topics: Customers

The Rise of Shrinkflation

By Moira McCormick / October 10, 2017
It's an unwelcome fact that the value of the pound has slumped since the Brexit referendum. The pound has seen a decline of almost 9% against the euro since April this year and 12 % since the Brexit vote....
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Topics: Shrinkflation

How Price Testing Helps Ecommerce Companies to Make Smarter Decisions

By Moira McCormick / October 5, 2017
  It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think ...
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Topics: Ecommerce, Price Testing

6 Pricing Psychological Triggers That Win Sales

By Moira McCormick / October 3, 2017
The price of your product represents the size of a risk someone is going to take by buying....
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Topics: Sales, Psychological Pricing

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