There is often a misconception that price is calculated by a business simply taking the cost of the product or service they are selling and adding a suitable margin.
In truth, the owner of the business does not determine prices at all; the customer of a business, and how much they are willing to pay determines prices.
IMPROVING PROFITABILITY
Businesses are increasingly under pressure to deliver consistent margins, increase profitability, whilst improving the efficiency and effectiveness of front line sales staff.
Quotes from Industry Research:
GARTNER REPORT
"A successful implementation can increase margins by 50 basis points or more, and increase revenue by 2% to 4%."